popularise
       v 1: cater to popular taste to make popular and present to the
            general public; bring into general or common use; "They
            popularized coffee in Washington State"; "Relativity
            Theory was vulgarized by these authors" [syn: popularize,
             vulgarize, vulgarise, generalize, generalise]
       2: make understandable to the general public; "Carl Sagan
          popularized cosmology in his books" [syn: popularize]